The Arts Are Dead

My dog is named after composer, Jennifer Higdon. Because she is the most beautiful dog in the world (I am completely objective on this point!), people frequently stop us on the street so they can meet her. Then, they ask me her name. Here is where things get interesting and a little weird. When IContinue reading “The Arts Are Dead”

Afraid to be Seen

“I’m afraid to be seen.” “I don’t want to be annoying.” These are the two most common sentences I have heard from creative people in recent weeks. What were they talking about? MARKETING. If you are afraid to be seen, worried about being annoying, or uncomfortable putting yourself “out there,” then keep reading this post!Continue reading “Afraid to be Seen”

Email is Inauthentic

A client recently told me that he will NOT learn to use email marketing for his music business because it is cold and inauthentic. Instead, he will wait until post-COVID gigs return, making his career “easier to manage.” “Lazier to manage” is more like it. Building a rabid following via email can be FUN andContinue reading “Email is Inauthentic”

LOOK! Shiny Shit!!

When the Boston comedy scene was at its peak, I spent a lot of time hanging out with comedians. There was one dude, Johnny Pizzi, who had a brilliant technique for reviving a dead audience. He would pause for a second, reach into his pocket, and say into the mic, “LOOK! Shiny Shit!!” And, heContinue reading “LOOK! Shiny Shit!!”

When They Hate You

I can be a lot. I am good at marketing and I love making a difference, so I have done lots of volunteer work helping non-profits ramp up their visibility. But, in many instances, I have met with Board members who told me that I come on too strong, take up too much space, intimidateContinue reading “When They Hate You”

Big Training, Little Instruction

If your experience is anything like mine, you have some fantastic training under your belt. Perhaps you attended a high-end art school, got certified in cosmetology, trained under a ballet guru, mastered all of the elements of an intense theater program, or earned two music degrees from highly competitive schools (like me!). Either way, IContinue reading “Big Training, Little Instruction”