Email is Inauthentic

A client recently told me that he will NOT learn to use email marketing for his music business because it is cold and inauthentic. Instead, he will wait until post-COVID gigs return, making his career “easier to manage.” “Lazier to manage” is more like it. Building a rabid following via email can be FUN andContinue reading “Email is Inauthentic”

When They Hate You

I can be a lot. I am good at marketing and I love making a difference, so I have done lots of volunteer work helping non-profits ramp up their visibility. But, in many instances, I have met with Board members who told me that I come on too strong, take up too much space, intimidateContinue reading “When They Hate You”