My dog is named after composer, Jennifer Higdon. Because she is the most beautiful dog in the world (I am completely objective on this point!), people frequently stop us on the street so they can meet her. Then, they ask me her name. Here is where things get interesting and a little weird. When IContinue reading “The Arts Are Dead”
Tag Archives: music performance
Email is Inauthentic
A client recently told me that he will NOT learn to use email marketing for his music business because it is cold and inauthentic. Instead, he will wait until post-COVID gigs return, making his career “easier to manage.” “Lazier to manage” is more like it. Building a rabid following via email can be FUN andContinue reading “Email is Inauthentic”
Creatives as Entrepreneurs 