“I’m afraid to be seen.” “I don’t want to be annoying.”
These are the two most common sentences I have heard from creative people in recent weeks.
What were they talking about? MARKETING.
If you are afraid to be seen, worried about being annoying, or uncomfortable putting yourself “out there,” then keep reading this post!
There is one important thing you have to understand right now:
It’s not about YOU. It’s about THEM.
Everything you say to your audience, potential clients, curious info-seekers, and someday-buyers is actually an act of service and education for THEM. People will only buy something from you when they understand what it is and when they know that they need or want it.
When someone joins your email list or chooses to follow you on social media, they are indicating an interest in learning more about what you do. It is your job to teach them.
Every day, give them tiny little nuggets of information that will enlighten them to your craft, your offerings, and your world. Once it all clicks for them, they will be receptive to messages about how to buy from or work with you.
And, then you will make a sale.
No manipulation. No slimy salesmanship. No begging. No fake persona.
Just YOU, serving and teaching THEM.
That’s marketing.
